Title:  Digital Marketing Specialist

Descartes Unites the People and Technology that Move the World

The need for efficient, secure, and agile supply chains and logistics operations has become ever more critical and complex.  By combining innovative technology, powerful trade intelligence and the reach of our network, Descartes helps get goods, information, transportation assets, and people where they’re needed, when they’re needed. 

We’re one of the most broadly deployed logistics and supply chain technology companies in the world. More than 26,000 customers around the globe use our cloud-based solutions to transform the way they move inventory and information to enhance productivity, better serve customers, thrive competitively, keep pace with evolving regulations, and respond to rapidly changing market conditions. Descartes is publicly traded (Nasdaq:DSGX, TSX:DSG) with headquarters in Waterloo, Ontario, Canada, and offices and partners around the world. With record financial performance for more than 16 years, we lead the industry in innovation investment. Every day, logistics service providers, manufacturers, retailers, distributors, and other logistics-intensive businesses of all sizes rely on our scale, stability, and comprehensive solution footprint to move what’s most important to them. Learn more at www.descartes.com. 
 
We’re growing fast and invite you to join our amazing team. 

As a Copywriter & Digital Marketing Specialist, you will create compelling, brand-aligned content that helps audiences discover, understand and engage with Descartes and our solutions.
You will combine strong copywriting, digital marketing and SEO expertise with creativity and data-driven thinking to develop content across websites, social media, advertising, campaigns, video scripts and other digital channels. Working closely with product, field marketing, design and subject matter experts, you will turn complex ideas and research into clear, engaging content that supports our marketing objectives.
 
Work location: Sofia, Bulgaria
Work arrangement: Hybrid, with an expectation to work from our Sofia office a couple of days per month.
 
Outcomes — What Success Looks Like

• Create high-quality, engaging content that captures the attention of target audiences and encourages meaningful action.
• Develop effective headlines, taglines, campaign messaging, website copy, social content, advertising copy and video scripts that consistently reflect the Descartes brand.
• Translate product information, industry trends, audience insights and subject matter expertise into clear, relevant and compelling content.
• Apply SEO principles and keyword research to improve the organic visibility and discoverability of digital content without compromising readability or quality.
• Partner with product, field marketing, design and other cross-functional teams to develop creative content for multichannel marketing campaigns.
• Maintain a consistent brand voice, writing style and high editorial standard across communication channels.
• Use analytics and performance insights to understand what resonates with audiences and continuously improve content and campaigns.
• Use AI tools such as Claude, ChatGPT and Microsoft Copilot to improve efficiency in content-production workflows, while applying sound judgement and maintaining strong quality control.
• Manage multiple content projects and priorities effectively, delivering high-quality work within agreed deadlines.

Skills, Experience & Competencies — How the Work Gets Done
Essential

• Bachelor's degree in a related field or equivalent relevant experience.
• Proven experience as a copywriter, content writer, digital marketing specialist or in a comparable content-focused role.
• Fluent English at C2 level, with exceptional written and verbal communication skills.
• A portfolio demonstrating strong copywriting skills across a variety of formats, audiences and writing styles.
• Strong command of grammar, punctuation, tone and editorial standards, with meticulous attention to detail.
• Ability to take research, technical or complex information and turn it into clear, engaging and audience-relevant copy.
• Practical understanding of SEO principles, keyword research and writing content for organic search.
• Strong time and project management skills, with the ability to manage competing priorities and deadlines.
• Ability to collaborate effectively with subject matter experts, marketers, designers and other cross-functional partners while also working independently.
• A high degree of creativity, balanced by the ability to use data and audience insights to improve content.
• Comfortable using AI-assisted tools to increase productivity, combined with the judgement to review, edit and validate outputs before publication.
• An open, collaborative approach to feedback and a strong desire to keep learning and developing your craft.
   

Culture Add: TEAM Values : We value team members who communicate with transparency, sharing information openly and building trust across functions. You bring excellence and expertise to your craft, holding a high bar for quality while continuously improving your skills. You demonstrate accountability by owning outcomes, following through on commitments, and taking responsibility for results. You are driven by metrics, using data and experimentation to inform decisions and deliver measurable impact.

Aptitudes
•    Smart: Able to quickly understand complex systems, connect ideas, and make sound judgments.
•    Curious: Actively seeks to understand customer problems, emerging technologies, and better ways of working.
•    Coachable: Open to feedback, willing to adapt, and continuously improving through learning.
 

What’s in It for You
This role gives you the opportunity to combine creative copywriting, digital marketing, SEO and emerging AI tools in a collaborative environment. You will work with colleagues across product, marketing, design and other functions, giving you exposure to different parts of the business and opportunities to translate complex ideas into content that audiences can understand and act on.
You will have room to bring new ideas forward, experiment with different approaches and use performance insights to continuously strengthen your work. The role offers a balance of independent ownership and cross-functional collaboration, with opportunities to develop your craft as digital marketing and content-production practices continue to evolve.
 
The position follows a hybrid working model, with attendance at the Sofia office a couple of days per month, allowing for regular in-person collaboration while retaining flexibility. This job description is intended to describe the primary responsibilities of the position and is not a comprehensive list of all duties. Responsibilities may evolve based on business needs, and other lawful duties may be assigned by the employee's immediate supervisor.

Join Us

As we scale, we’re looking for new doers, collaborators and innovators to join Descartes in uniting the people and technology that move the world as the Global Leader in Logistics and Supply Chain Technology. We’re entrepreneurial, hardworking, geeky-in-a-good way problem solvers. Guided by our values, we nurture a TEAM focused culture that invests in people and creates opportunities for advancement across a broad spectrum of career paths. We prioritize work-life balance and foster an environment with the space to take ownership, to be heard, and to carve a path for your individual accomplishments to help drive our success. At Descartes, everyone has a voice and the best idea wins, regardless of who makes it. We offer competitive compensation, great benefits, remote and flexible work hours, and the opportunity to join a company on an awesome mission with a great existing team and trajectory. 

Descartes also has a deep sense of environmental responsibility. Learn more about how we helped our customers save over 552,000 metric tons of CO2 in 2020 by reducing fuel and paper consumption: https://www.descartes.com/who-we-are/social-responsibility-sustainability/environmental-impact.  Join a team that’s committed to working with customers to conserve resources and enhance sustainability. 

If you feel you have 70% of the qualifications we are looking for, and Descartes sounds like the team and the mission you want to be part of, apply now. We can't promise it will be a fit, but we do promise to consider your experience. 

We conduct a mix of in-person and virtual interviews. Virtual interviews are held via Microsoft Teams and are recorded and transcribed. We may utilize AI tools to support our hiring team in notetaking, summarization, and internal training. AI tools are not used in our recruitment process for decision-making purposes. Recordings, transcripts, and notes are used for recruitment, including improvement of our process, and record-keeping purposes. Should you have any questions or concerns about our process, please connect with our hiring team in advance of scheduled interviews. 

We are an Equal Employment employer. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected status, or any other characteristic protected by federal, provincial, or local law. For more information about our commitment to equal employment opportunity, please review our Code of Business Conduct and Ethics at Descartes.com